Jeroen Berkenbosch – Blog

Victorinox. Victorious.

Victorinox

Another school assignment. I had to make an A3-sized ad. It didn’t matter for which product, as long as it was original.

I’ve always been an enthusiast of the Victorinox Swiss-army knives (SAK). I got my first SAK when I was 6 and went camping. I’ve become really fond of them. Plus, when I read the assignment, I immediately had this idea in mind. When ideas happen in the blink of an eye, I’ve learned that most of them are pretty good ;)

Anyway, I think it’s important for advertisements (and commercials) to have a certain sense of humour. In my experience, it’s easier to remember an ad that made you smile (or grimace, but that’s a negative association).

I guess it’s pretty clear what it implies ;)

This entry was written by Jeroen Berkenbosch, posted on May 20, 2010 at 17:58, filed under school and tagged , , , .
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